Driven by a strong desire to solve complex challenges through innovative and creative solutions, I have an interdisciplinary background at the intersection of UX, service design, business development, and research. This foundation allows me to approach digital projects from both a strategic and a commercial perspective. I don’t just look at how a solution works for the end user; I place equal emphasis on how it drives the client’s business goals forward and creates tangible value for the organization.
From my research in urban planning, I bring a strong analytical, systems-oriented mindset and a big-picture view. I’m motivated by bringing order to complex information flows, quickly familiarizing myself with new areas, and understanding the needs of various stakeholders. In my day-to-day work, my greatest asset is my creative problem-solving ability. I enjoy challenging established patterns and finding new ways to improve processes. My goal is always to solve concrete challenges by creating clear and intuitive solutions that make a real difference in everyday life.
WORK EXPERIENCE
Dec 2025 – June 2026
UX- / Service Designer,
DASH Innovation Project
Stockholm, Sweden
Led user research and the subsequent UX design for an AI-based tool for municipal urban planning.
Conducted in-depth interviews and user tests with experts from various municipalities to map out work processes and actual needs.
Translated these insights into a decision-making framework that provided the technical team at Savantic AI Lab with the right conditions to build the new features.
Skills: UX Design, User Research, Usability Testing, In-depth Interviews, Process Mapping, Needs Analysis
Project Partners: Järfälla kommun, Savantic AI Lab, Barkaby Science, and 18 reference municipalities across Sweden
Apr 2017 – Dec 2025
Researcher and Project Manager
urbanHIST, EU Horizon 2020 projectKarlskrona, Sweden & Weimar, Germany
Conducted research and analyzed unstructured qualitative data, resulting in the publication of four scientific articles.
Contributed to the network's practical operations by co-facilitating working group meetings and assisting with larger conferences.
Skills: Data Analysis, Synthesis, Facilitation, Critical Thinking, Project Management
Oct 2022 – Jun 2024
UX / Product Designer
EY Doberman
Stockholm, Sweden
Drove user-centred design processes for digital products in a creative agency environment.
Conducted interviews, usability testing, and needs analysis for public and private sector clients as the foundation for iterative product development.
Turned business goals and behavioural data into digital product concepts alongside strategists, for instance, in a feasibility study for Samtrafiken's future inter-regional train ticketing system.
Skills: Creative Problem Solving, Concept Development, Product Discovery, Iterative Design Process, Service Design, Behavioural Analysis
Award:
Swedish Design Prize, Silver – NGO / CSR / Goodwill 2024
Dec 2023
Learning Co-Facilitator, Design Thinking
Hyper Island
Online
I co-led a four-week course module focusing on the various stages of a design process, discussed design thinking principles, combined qualitative and quantitative research to develop actionable design insights and strategies, and conducted ideation sessions to encourage creative thinking.
Skills:
Facilitation, Design Thinking, Workshop Facilitation, Student Mentorship
Jan 2014 – Mar 2017Operative Manager, Founder
NGO, Asociaŧia din Mincu
Bucharest, Romania
Held overall operational responsibility for a non-profit organization with approximately 500 members.
Coordinated projects and activities connecting emerging industry professionals, external partners, and government agencies to strengthen the organization's network.
Led day-to-day operations and organizational initiatives, taking full accountability for budget and project progress. Skills: Operational Leadership, Budgeting & Procurement, Negotiation, Resource Coordination, Partnership Building
EDUCATION
Oct 2025 – Mar 2026
45 YH points
Data Analytics, Upskill Programme
Hyper Island (digital)
Oct 2023 – May 2024
80 YH pointsUX Design, Upskill Programme
Hyper Island (hybrid) • Karlskrona, Sweden
Oct 2021 – Apr 2022
65 YH points
Business Development with a Focus on Digitalization and Sustainability,
Upskill Programme
Hyper Island (hybrid) • Karlskrona, Sweden
Apr 2017 – Dec 2025
240 credits
Double Degree PhD, Urban Planning
Blekinge Institute of Technology (BTH) • Karlskrona & Bauhaus University Weimar • Weimar
Public defence: 18 September 2026
Oct 2011 – Jul 2017
360 creditsJoint Bachelor and Master of Science, Architecture
“Ion Mincu” University of Architecture and Urban Planning • Bucharest, Romania
Aug 2014 – Jun 2015
60 creditsMaster of Science, Spatial Planning, Specialization in Sustainable Urban Planning
Erasmus+ at Blekinge Institute of Technology (BTH) • Karlskrona, Sweden
LANGUAGES
English
Swedish
German
Romanian professional proficiency
professional proficiency
native
proficiency
native proficiency
IT SKILLS
Prototyping
Adobe Creative Suite
2D & 3D modelling
Workspace & Organization
Figma
Photoshop, Premiere Pro, InDesign
AutoCAD, Archicad
Trello, Miro, Notion, Office 365, Google Workspace