Andreea Blaga

work

resumé




Not Your Average Physio


Hyper Island - UX Design, Upskill Course
2024
NYAP: ‘Not Your Average Physio’ is a premier Lisbon-based physiotherapy clinic dedicated to enhancing the user experience of its app. The goal is to elevate customer satisfaction and differentiate themselves in the market by providing personalized service. By focusing on user-centered design, NYAP strives to deliver a physiotherapy experience that truly stands out.

The scope of this project is to refine the sign-up and onboarding experience to ensure that every interaction is seamless, making it easier for the clients to book online and clinic-based physiotherapy care. 

How might we...
create a seamless onboarding experience for our customers?
What  I did
 I shaped the app’s user experience through comprehensive user research, desk research, and user testing. By diving deep into user needs and behaviors, I gathered valuable insights that helped inform key design decisions. My research laid the groundwork for the UX design, focusing on refining the sign-up and onboarding process to create a seamless, user-friendly experience.

Throughout the project, I collaborated closely with stakeholders to ensure that every touchpoint—whether for booking online or clinic-based physiotherapy—was intuitive and efficient and aligned with their business goals. By conducting iterative user testing, I identified pain points and optimized the app to meet the expectations of a diverse user base.

My Contribution
UX/UI  Design User Research
 

Desk Research
 User Testing


Individual Project
ClientNot Your Average Physio, Portugal

Timeframe4 weeks, part-time




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